Humble Beginnings

From the time he was six years old, James Belue was destined to be a farmer. That summer, James, his older brother Perry, and Uncle Boyce Lee Burnett packed peaches on Fernwood Orchard Farm in Spartanburg. Despite hard work, James quickly learned he had a passion and knack for farming, and began a life-long career. By age 10, he moved to the Flatwoods part of Spartanburg, an area rich in farmland and values. At church, he met his soul mate, Betty Bagwell, and in 1950, the pair married.

Together, James and Betty Belue developed a thriving peach-packing business, a self-sustaining farm, and in 1991, a market to sell their “fresh picked” peaches and produce to customers. Along the way, they raised two children, Mike and Harriett. Like his dad, Mike grew up riding on a tractor, and after college, returned to the farm to oversee and manage daily operations. After college and a 15-year marketing career, Harriett returned to manage the farm’s onsite store and finances. In the past decade, Harriett expanded the store’s mission and offerings to include more natural and organic foods, launching Belue Farms Natural Market.

While Betty has now retired and her beloved James passed away in 2014, the Belue family’s original mission still stands: to provide the freshest products available, a welcome destination for weary travelers, and a family business built on honesty, dedication, and trust.